Fold7Design’s identity for [REDACTED] captures the defiant decentralised spirit of the Web3 movement

A galvanising force in the world of Web3, [REDACTED] is a movement responding to the increasing centralisation and monopolisation of technology by Big Tech corporations. Taking place online and IRL in Bangkok, Thailand, the event's goal is multifaceted: to foster collaboration, drive innovation, and empower communities to shape a decentralised future. It promises to be a melting pot of ideas, featuring workshops, discussions, and a hybrid hackathon with substantial prizes, all geared towards exploring the intersection of AI and Web3 technologies. Ultimately, [REDACTED]’s rallying cry aims to inspire and mobilise the Web3 community, setting the stage for what promises to be a landmark event in the ongoing evolution of decentralised technology. Their look, designed by London-based design agency Fold7Design, embraces the nostalgia and activist spirit of the dark-mode lo-fi aesthetic. “It was about leaning into the passions of the real core Web3 and AI innovator audience,” notes Executive Creative Director Tom Munckton. “We exploit the joy of tech from different eras; 8-bit simplicity to Y2K clunkiness. All mixed with a glitchy, dystopian veneer to compel interest and action.” And, of course, how could you not include an homage to the iconic ‘Hacker Green’ colour? Block motifs as the core brand element represent each of the primary Blockchains within the Web3 space. “As multiple blocks come together,” says Munckton, “they become a vehicle representing the whole of the Web3 community – united for the greater good.”