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Fontwerk’s variable serif family Nice lives up to the friendliness and accessibility of its name

by FontwerkJan Fromm ·

Balancing the extremes of its own architecture, Fontwerk’s contrasting serif family Nice is rife with typographic possibilities; with each of its four optical sizes and 56 styles harmonised for aesthetic and structural unity. Friendly, fresh-faced and nostalgic in tone, Nice visually lives up to its name and offers its users incredible practicality – available as a single variable font file in addition to its off-the-shelf weights. “As a variable font where the design parameters can be infinitely combined,” Berlin-based type designer Jan Fromm tells us, “the user is given access to the entire design space which makes the already extensive font family even more flexible,” highlighting the exhaustive technicality of the typeface. “The whole design space of Nice is quite extensive,” Fromm explains, “it ranges from robust and open to graceful and closed shapes, and also from thin strokes to heavy stems,” calling on the expressive characteristics of the typeface’s baroque inspirations, whilst firmly cementing it as a contemporary and digitally-optimised. Throughout the design process, Fromm established clarity, liveliness and legibility as the guiding motives and objectives behind the typeface, resulting in an expertly suitable typeface primed for any and all scales and applications. Be it the efficient and emphasised serifs of Nice’s Micro style, optimised for small text, or the emboldened features of its Poster counterpart, the type family accomplishes an equilibrium of versatility and friendliness – rife with architectural quirks across its welcoming letterforms.

Tech 2022 The Brand Identity Digital Motion Poster Black Blue Red White Linework Serif Bold Italic Variable

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