For a hot sec, all eyes were on Paris, so we picked 5 identities we love for Parisian brands

Earlier this month, all eyes were on Paris for this year’s Olympic Games, and we couldn’t help but turn our attention to the exceptional creativity of the city, home to an enormous wealth of talent across art, design, fashion, literature and culinary worlds. Several impressive brands have been born in the French capital, and it is also home to many exceptional design studios, who have gone on to shape brands (avec les identités visuelles captivantes) both based in the country and across the world. Nestled in the 6th arrondissement, Hôtel Buci is a nest of cosy elegance – a blend of Parisian heritage and contemporary luxury – with a look to match. On the other hand, streetwear brand Wasted Paris features an edgy yet understated type-led look, centred around the use of the calligraphic letterforms of Fraktur in the wordmark. Parisian influence shines through in these designs, each one encapsulating a distinct facet of the city’s rich culture and boundless creativity. We’ve delved into our archive and curated a selection of our top picks just for you. Amuse-toi bien! Hotel Buci by Abmo