Forth + Back develop a contemporary interpretation of gothic script in their identity for Possible

We often forget that the amazing visuals of live shows we see (or used to!) were produced by someone, in favour of ogling at the performer we are watching, but the production can help elevate the performance to new levels. This is the case for the live performance and event design consultancy agency Possible, based in LA, who have worked with some of the most popular artists and for some of the most important events over the past few years – including the DNC, Childish Gambino, Paul McCartney and Ariana Grande. In need of a rebrand to pull together the many arms of the agency under one consistent, recognisable umbrella, they called upon fellow Angelenos Forth + Back; a multidisciplinary design studio who have brought Possible’s sophistication and technical expertise to the forefront of their identity. In collaboration with Utah-based Evan Jolley from Tenant Studio, after following his typography work for many years, Forth + Back developed a powerful and comprehensive custom typeface for Possible, with multiple weights and styles to be used across the brand. Tanner Woodbury, Creative Director at Forth + Back, tells us “the typeface was built from scratch, with our intention being a contemporary take on blackletter and gothic script characters.” This was achieved through the contrasting calligraphic line weights, that keeps a classical typographic charm to a streamlined contemporary typeface, resulting in a strikingly dynamic typeface that is applied with a confident reservation across the identity.