Fri by Double
Fri is a camping and outdoor expo which is held every year at the Bella Centre in Copenhagen. Local studio Double were tasked with naming them and creating a flexible identity to match. Instead of leading with a typographic mark, Double chose to challenge themselves by creating a visual language that emphasises the power of the outdoors. The identity is based around a series of ‘frames’ which represent the view you get when you look out of your tent. Double
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