From the get-go, design has driven everything at form-builder Paperform, and that’s not changing

“People bought into the misconception that forms are just administrational and shouldn’t be design savvy. And that’s rubbish,” Paperform’s Co-founder Diony McPherson tells us. At its heart, Paperform is more than just a form-builder – it’s a handy no-code solution that helps businesses create smart, interactive experiences without sacrificing design. Combining the power of forms, landing pages, and automation, the platform makes it easy to collect information, take payments and streamline workflows, all within a beautifully designed interface. Unlike rigid, template-driven alternatives, Paperform is dedicated to giving its users – particularly designers – every tool they need, allowing them to craft experiences that feel personal, seamless, and on-brand. Speak to Diony – who runs Paperform along with her husband and Co-founder Dean McPherson – and it becomes quite apparent that design is the bedrock the company was built on. When developing their product, they’re always thinking about not just what it does, but also the way it looks and feels to use. “Our audience probably knows this already, but making forms that are both powerful and beautiful is essential for getting a response,” she explains. “We’re just gonna keep bringing sexy back for both form and function.” To get more insight into what truly drives Paperform, we spoke to Diony about the company’s journey, its dedication to both functionality and beauty, and also spoke about their 2022 rebrand, which, through the lens of a kaleidoscope, speaks of the company’s flexibility and dynamism.