Geo Owen on building assets that AI can’t replicate with GFX DATABASE

Geo Owen has spent more than 15 years moving between worlds that rarely overlap. The London-based designer cut his teeth at Ye’s DONDA studio alongside Virgil Abloh and Joe Perez, worked on the Yeezus tour visuals, retouched imagery for Fear of God, and built his own fashion label with stockists across Japan and China. When lockdown arrived in 2020, Owen channelled that breadth of experience into GFX DATABASE, a platform supplying handcrafted textures, graphics and digital assets to over 10,000 creatives worldwide. In this conversation, he discusses what working with some of the most demanding creatives taught him about standards, why he tests products with focus groups before launch, and what the rise of AI means for designers who want to stay authentic. TBI: Hi Geo, we’re long-time fans, so it’s great to be doing this with you. How are you? GO: Ahh Thank you so much, appreciate you. I’m well thanks, hope you’re good too. Thanks for having me.