Give me colour: 10 identities that draw on the power of blue, by PARSONS, Studio DRAMA and more

When used well, colour is an absolute tour de force in design. And though meticulous science, extensive user testing and detailed research can guide the choices for a key colour or specific palette, there’s an innately human element to how we respond and react to the world of colours around us. It’s this emotional resonance that makes colour so powerful in branding. So, with this in mind, we’re shining a light on its role in identity design and how each hue makes its mark. With our brand colour being blue, we might be a bit biassed with this one. But who can deny the calming, engaging, even electrifying effect of blue within brand worlds? The glowing gradients – of deep, serene hues – used within Studio Freight’s look for Brex AI emanate intelligence and expertise. Meanwhile, Studio DRAMA’s bright use of blue as the new key colour for RSPCA doesn’t shy away from impact. RSPCA by Studio DRAMA