Give me colour: 13 identities that embrace red, from 40Mustaqel, Studio Deploy, Navarra.is and more

When used well, colour is an absolute tour de force in design. And though meticulous science, extensive user testing and detailed research can guide the choices for a key colour or specific palette, there’s an innately human element to how we respond and react to the world of colours around us. It’s this emotional resonance that makes colour so powerful in branding. So, with this in mind, we’re shining a light on its role in identity design and how each hue makes its mark. Whether it’s to bring fiery passion to a look or drench it in gothic glamour, we think red works best when wielded with confidence. Carla Palette’s work for Nebula 10 is instantly recognisable thanks to its loud wordmark doused in red. Studio Deploy, meanwhile, opts for red as the leading hue to connect Oma Appel’s identity directly to the product at the heart of its brand – apples. From rusted to rose – and for brands that range from ice stocks to investment firms – here’s a compilation of projects which show the colour in its full force. Ashton by LG2