Give me colour: Bright, burnt, bold. Here are 7 projects that showcase the impactful range of orange

When used well, colour is an absolute tour de force in design. And though meticulous science, extensive user testing and detailed research can guide the choices for a key colour or specific palette, there’s an innately human element to how we respond and react to the world of colours around us. It’s this emotional resonance that makes colour so powerful in branding. So, with this in mind, we’re shining a light on its role in identity design and how each hue makes its mark. Orange, arguably the unsung hero of the colour wheel, is finally getting its moment in the spotlight. Often overshadowed by its primary pals, this vibrant hue packs a punch that designers are increasingly tapping into, from zesty accents to full-on brand domination. In Caserne’s identity for Recharger, when thoughtfully paired with reds and yellows, orange brings plenty of warmth and character. Meanwhile, in the Freedom Grams project, orange becomes a nod to prison jumpsuits, adding a layer of urgency and gravity to the message. And, when used in unfamiliar contexts – like how B&B Studio use it in their rebrand of Mozzo coffee – it can cut through an entire category. By challenging conventional colour associations, the studio’s approach proves that it’s not just the beans that are bringing the energy. Recharger Unwind by Caserne