Glistening 3D artworks and layers of motion meet in The Collected Works’ identity for Holograph

Holograph, a prominent player in the digital asset tokenisation space, strives to reinvent the way artists and collectors interact and do business by creating tools that allow users to securely manage various digital assets on different blockchains. Their identity, designed by The Collected Works, aims to establish a dynamic lifestyle brand that would not only serve as a platform for digital asset tokenisation, but also foster a cultural movement. The team, led by Co-founders Justin Colt and Jose Fresneda, worked closely with Holograph to capture the essence of their offerings, particularly the ability to create unique, open-edition digital artworks that exist natively on any blockchain. “As we developed the conceptual direction for the identity, we were inspired by their product features, and wanted to develop an idea that would be central to the brand,” Fresneda tells us. “In this case, we focused on one of their main offerings, the ability to create a collection of digital artworks that is supported across multiple blockchains.” The NYC and New Orleans-based design studio communicate this in the brand’s logo, particularly through its animation that – very literally – presents the shape in perpetual movement, symbolising the seamless transfer of digital artwork across multiple blockchains. “Having established this idea,” he continues, “we seized on the opportunity to turn the static version of the logo into a stylized H – one with sharp edges that matched the typeface used in the wordmark, but with proportions that felt adequate for it to stand on its own.” The brand’s 3D artworks play a crucial role in the identity system, further emphasising this central concept of layered multiplicity. These artworks are skillfully designed to create different levels of imagery, serving as hero or featured images, as well as textural or background elements. The usage of lighting, framing, and arrangement of shapes brings a sense of depth and intrigue to the artworks. “In macro form,” says Fresneda, “the shapes start to bleed into one another, and you can only catch glimpses of light reflected through their surfaces and edges. Zoom out and you start to have more clarity on what the shapes are, arranged in succession in sculpture-like ways.”