Do good ideas have requirements? We investigate with Two Times Elliott, Vrints-Kolsteren, Porta Rocha and more

The Anatomy of Creativity is a partnership between The Brand Identity and Antalis Creative Power, in which over a series of three articles, we explore and discuss if there are specific components to creativity. What are the requirements for creative forethought? Is there anything that’s necessary and what is detrimental? We’ve spoken with a plethora of insightful voices to grasp their perspective on what is needed for good ideas to happen; be it the more superfluous notion of being surrounded by inspiring objects of design or if the tools at one’s disposal have a more pivotal role then expected. It seems to be the general rule of thumb that creatives work better with others, benefitting from the support, distraction, comradery or motivation that being in a community provides. For the likes of New York-based design studio Porto Rocha, led by partners Leo Porto and Felipe Rocha, ultimately all the work they produce is the result of a collaborative process, telling us “we believe in fostering open and critical dialogue between ourselves and our team,” in doing so “bringing different perspectives to the table, bouncing and colliding ideas that take us to less expected solutions, faster.”