Goods designs plastic-free, globally-recyclable packaging for digital paper tablet reMarkable 2

Why, despite being equipped with laptops, smartphones and tablets, do we still turn to notebooks and printouts whenever we attend meetings, lectures and classes? Magnus Wanberg, CEO of reMarkable, asked himself the same question before founding the Norwegian start-up in 2013. As a result, reMarkable produces innovative digital tablets that aim to replicate the pure experience of pen and paper, which in answer to the aforementioned question, help people to think clearer in today’s notification filled world. The reMarkable 2, an improved version of the company’s original device, comes in at 4.7mm thick, features a display that looks and feels just like paper, and houses the ability to turn handwritten notes into text. To package the product, reMarkable worked closely with Goods – an Oslo-based design studio and sister company to Heydays that “focuses on balancing ethics and aesthetics.” The resulting packaging unifies the reMarkable 2 with its host of accessories, including cases, markers and USB-A cables. Each product is encased within a plastic-free, custom-moulded box that features an embossed to-scale product silhouette on its surface, providing a thoroughly tangible and tactile experience. “We identified early on that forcing customers to recycle different materials is exponentially more demanding than recycling one,” Goods’ Creative Director Sandro Kvernmo explains regarding the decision to make reMarkable 2’s paper-only packaging from globally-recyclable materials. “Fibre-based materials are easily the most common fraction to recycle worldwide,” he adds.