Green, grids, and growth: Konpo’s richly layered revamp of Coachable signals success for engineers

Built for engineers levelling up in their careers, Coachable is a remote training platform that delivers personalised mentorship and career advancement programs through a unique pay-when-you’re-hired model. By combining structured learning with experienced guidance, they’ve created a pathway for engineers to achieve significant career growth and higher earning potential. When Konpo, a Singapore-based full-stack design studio, was approached by Coachable for a brand refresh, “we began by zooming out, not designing, but listening,” Lead Brand Designer Jorge Rico tells us. “Coachable had strong traction, but visually, it was minimal and indistinct. That opened a clear opportunity to build not just a logo, but a full identity system that could reflect structure, energy, and results.” Delving into the ‘student’ mindset (“Since Coachable is rooted in education and professional growth, we wanted the brand to reflect that foundation visually,” says Rico), the team considered symbols tied to learning. “Even in a digital world,” he points out, “the notebook is universal, with lined or gridded paper instantly signalling structure, focus, and progression.” Tying in the forward and upward trajectory of the coaching platform, they layered the foundational grid system with digital gestures and elements of motion.