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US BRANDING STUDIO

Greenspace’s 21 Silver Linings poster publication showcases positive news from turbulent times

by Greenspace ·

Made in response to WHO’s recommendation to find opportunities that positively benefit our mental health, London-based design consultancy Greenspace have launched 21 Silver Linings 2022 – a newspaper presenting hopeful, uplifting and triumphant stories from 2020-2021 – determined to contrast the chaos, negativity and dismay of the period. Presenting the marvels discovered, invented and developed from within the fields of science, sports, sustainability, politics, art, business, medicine, sustainability, equality and more. Physically manifested as not only a curation of stories but also first-person portraits and testimonials, 21 Silver Linings was crafted by Greenspace into an elegantly and effortlessly designed slit-folded paper poster, which can be reduced down to A4 scale. Contrasting the publication’s recycled stock with its metallic silver overprint, the printed piece embodies an optimistic, concise and striking view on a turbulent period dominated by the COVID-19 pandemic. Greenspace’s accessible yet inventive typographic approach revolves around the consistent use of Neue Haas Grotesk – their own brand typeface – utilising its undoubted clarity and proficiency across the project’s visuals. “For this year’s iteration, we decided to reach out to various writers who have a deep understanding of the climate action space,” Senior Designer Toray Hussein tells us, adding, “it was then up to the Greenspace team to curate these into 21 stories we felt worked best as a set.” Striving for an editorial breadth of voice and topic, whilst staying consistent across the project’s identity.

Tech 2022 The Brand Identity Digital Poster Print Website Community Black Silver White Linework Shapes Foil Uncoated Paper Sans Serif

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