Hackney Half Marathon by Soft Power

Soft Power is a new London based creative agency, founded by Ben Haworth and Hamish Gardner. The first public showcase of their work is the rebranding of the Hackney Half Marathon, in collaboration with Nike London. The race is ranked as one of the top half marathons in the UK, with over 25,000 participants. Urban running crews such as Track Mafia and Run Dem Crew are championing the value of community, acceptance and inclusivity. The logo builds on this by representing multiple runners moving together on parallel paths. The oblique angle represents distance through perspective and depth. It is designed to be simple and therefore accessible to all. Soft Power