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US BRANDING STUDIO

Hold it, smell it, flip through it: Feeld’s A Fucking Magazine is a collectable piece of tactile joy

by Blok DesignVanessa EcksteinChristopher JessopCrystal Basaez ·

It’s no secret that Feeld, a ‘dating app for the curious,’ is designed to elevate connection and sensuality. So, when the company decided to launch a biannual magazine, the ideas that sparked this venture also had to align with its overarching intention. A Fucking Magazine, or AFM (and even sometimes, A Feeld Magazine), does exactly that – it becomes an object that brings minds together in both the making and sharing of the publication. As to its intention to stir the senses, the magazine’s design takes the lead, with its layered choreography and considered materials that invite one to pick up the publication and flip through it. “Choosing print, to us, was a way to signify how deeply we believed in this project from the very beginning. We wanted to create a tangible, material object that could live in homes and be shared between people,” Haley Mlotek, Feeld Editorial Lead & Co-editor of AFM, tells us. “That isn’t to say we wanted to set up some kind of false dichotomy between print and digital – print is in itself a kind of ephemera, and everything we publish in AFM is also published online – but rather that it was important to us that our members and readers have many different ways to experience our work in the palm of their hands.” For Feeld, AFM is a way to document and celebrate the many “dimensions of desire, humanity, sexuality and relationships that shape the lived experiences within and around the Feeld community.” And its first edition, titled ‘Pursuits of Happiness,’ intends to explore all facets of what it means to reach for joy, pleasure, satisfaction, grace, and desire. Inside, the content is diverse – “spanning essays, interviews, fiction, poetry, comics, art, photography, and graphic design,” says Mlotek. The debut issue looks at the idea of happiness from multiple perspectives and aims to surprise with its mix of stories – from a column called ‘Moral Support’ which discusses the difference between loyalty and commitment, to an exclusive edition of Walter Scott’s ‘Wendy’ comic, showing Wendy experimenting with Feeld for the first time.

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