Sponsor Senior branding and design for B2B, AI and SaaS teams. This spot is booked monthlySponsor
US BRANDING STUDIO

Holographik designs the identity for Bottone’s furniture show in Zagreb

by Holographik ·

Every object that Bottone releases arrives with its own original music, and for Objects & Frequencies, the Berlin-based furniture brand’s first exhibition in Croatia, Zagreb-based design studio Holographik was asked to make those tracks visible. The tracks come from the two brothers who founded the brand, who have been making music together since the 90s. “The object always comes first. Once its form, material and character are defined, we try to understand what that object might become in sound,” Founders Michele and Daniele Luciano Ferrazzano tell us. “We don’t approach the track as a soundtrack or an explanation of the design. It is more like translating the same intuition into another medium. Sometimes the connection comes through rhythm, sometimes through atmosphere, repetition or texture.” The three-day exhibition ran on 16–18 September 2026 at Holographik Space – the studio’s own venue in Zagreb. Bottone brought selected works, new colours and two pieces that had not been released anywhere – the Hold A140 TV Stand and the Hold C22 Coat Rack. Wednesday opened with a Design Talk with soba.hr, a Zagreb-based furniture and homeware retailer, and Friday closed the run with a live DJ set. The TV stand played a heritage video that was filmed in the 90s in Apulia, where the brothers’ family comes from. Holographik created the identity, motion and art direction. “The objects, their individual tracks and the idea of bringing these different layers together into one experience came from Bottone. What we didn”t want to do was hand Holographik a fixed visual brief and ask them to simply translate it into graphics,” the Ferrazzanos explain. “We wanted them to interpret the concept through their own visual language. There was a lot of trust from the beginning and a shared understanding that the identity should become another layer of the experience, rather than just communicate it.” The identity has two layers. One is typographic, short lines of copy in a strict grid that state the information. The other is driven by sound, and in it each object’s silhouette breaks into the waveform of its track and rebuilds.

Culture 2026 The Brand Identity Billboard Exhibition Identity Illustration Motion Poster Social Media Sign Wall Wordmark Art & Design Interior Design Black Red Edgy Pattern Repetition Sans Serif Bold

Open for Select Client Projects

Looking to build an iconic brand identity or packaging?

US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.

10,200+Brands Curated
<24hResponse Time
100%Bespoke Design
Chat on WhatsApp (+92 317 4002198) Email: mail@usbrandingstudio.com · WhatsApp: +92 317 4002198

Are you an independent studio or designer?

Submit your brand identity, packaging design, or design system to be featured on US BRANDING STUDIO.

Submit a Project →