Hot Type capture the benefits of a bespoke brand typeface with their numbers-driven Sofascore Sans

As part of its 2022 brand identity revamp by DesignStudio’s London office, Sofascore – the most powerful sports app for live scores, results and stats – was in need of a bespoke sans serif type family that would act as a recognisable, ownable asset, and tie the brand together. Turning to Hot Type to make it happen, the Croatian foundry’s Founder & Type Designer Marko Hrastovec tells us that the branding agency were already halfway into the design process when they approached him with the brief for the new typeface. “Next,” he continues, “we chatted together with the client for a couple of months to establish the scope of the project as well as the technical requirements that had to be met for their product range,” adding that “it was a real pleasure collaborating with people who have a deep understanding of how a custom typeface can elevate the whole project in both branding and product design.” Following creative direction from DesignStudio, Hot Type built the family from the ground up – something which proved to be immensely helpful for Sofascore compared to choosing an off-the-shelf typeface. “Over 23 million monthly users and a growing number of employees means unpredictability of license size, so there’s a financial peace of mind that comes with it too,” Hrastovec reveals. “With today’s tools and the right people on the project, custom type is not necessarily something that takes ages anymore, in fact, we move points quite quickly once the design is signed off.”