How Alan Madić launched Edito Type alongside his design practice

Edito launched in December 2025 as an independent Paris-based type foundry, though the work behind it predates the launch by several years. Alan Madic didn’t come to type design through the conventional route. He started drawing letters out of necessity, building the type his work as a designer kept asking for. That practice-led origin runs through everything Edito now creates. The catalogue leans into display territory, treating typography as visual material with rhythm, scale and presence. References tend to come from the second half of the 20th century, drawing on alternative editorial design, modernist languages and figures like Willy Fleckhaus. In this conversation, Madic discusses the foundry’s editorial approach, the release of Initiale with Clara Dousson, and the working balance between bespoke commissions and retail typefaces. TBI: Hey Alan, how are things? AM: Things are going well, thanks. Summer is arriving in Paris, and there’s currently a move into new studio spaces happening in the background. Edito launched six months ago, and everything has been moving very quickly since then.