How andstudio made supplement labels customers actually want to read

After five years of building a devoted community in Lithuania, wellness brand Daily Spoon faced an unexpected design challenge. Co-founder Radvile Sabone had spent years leading focus groups and educational events, consistently hearing customers praise the brand’s commitment to ingredient transparency. Yet when pressed, most participants admitted they rarely examined the detailed labels they claimed to value. The disconnect was clear: people wanted transparency, but traditional packaging wasn’t delivering it in a way they’d actually engage with. This insight became the foundation for andstudio’s complete identity overhaul as Daily Spoon prepared for international expansion. Rather than relegating ingredients, nutritional values and usage instructions to small type on the back of packaging, the design team brought everything to the front. “As the brand expands internationally and reaches new audiences unfamiliar with Daily Spoon, the main goal was to refresh the identity so that the packaging conveys product quality, credibility and trust at first glance,” explains Co-founder & Creative Director Augustinas Paukste. “From the very beginning, Daily Spoon’s vision has been to make self-care simple and effortless – a quiet, everyday ritual. This idea became the foundation for every design decision we made.” The modular packaging system organises what could be overwhelming amounts of information into a clear, disciplined hierarchy. Ingredients appear prominently alongside nutritional data and guidance on when to take each supplement. “This modular system and clear hierarchy help organise a large amount of information, making it easier and quicker to read,” notes Head Designer Kamile Korsakaite. “As a result, the overall experience feels simpler, clearer and more intuitive for the consumer.” The layout works consistently across different products and languages, maintaining visual coherence whilst accommodating varied regulatory requirements for international markets.