How Debora Saveriano built OUMA around design for music and fashion

Debora Saveriano believes in co-creation and dialogue in design. Before anything is created at OUMA, the London-based creative house she founded, there’s a process of deep listening: conversations, questions, research that goes far beyond sound into culture, heritage, community and atmosphere. The result is identities built to carry meaning forward, long after the moment that created them has passed. In our conversation, she talks about the Sonic Portrait process that sits at the heart of every project, what fashion taught her about precision and intention, and why the most important skill a creative director can have has nothing to do with design. TBI: Hi Debora! How are things at OUMA? DS: Hey! Really good, thank you. We just got back from the International Music Summit in Ibiza, which was a great moment to connect with people in the creative and music world. Lots of energy is going into OUMA right now.