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US BRANDING STUDIO

How dependent is graphic design on capitalism? Ruben Pater’s CAPS LOCK explores their connection

by Ruben Pater ·

Graphic designers have played a crucial role in shaping our current economic system through the creation of number systems, coins, banknotes, documents, advertisements, interfaces, typefaces and information graphics. While capitalism has generated immense wealth, it has also resulted in extreme income inequality and environmental degradation, which future generations will have to bear. This raises the question of whether ethical graphic design is possible under such circumstances. CAPS LOCK explores the inseparable connection between graphic design and capitalism, using clear language and visual examples. By showcasing radical design practices that challenge the dominance of the market, the book aims to inspire a different approach to graphic design. Ruben Pater, also known as Untold Stories, is a graphic designer who ventures into journalism, activism, education, and graphic design. His work has received international recognition and has been exhibited worldwide. His first book, The Politics of Design (2016), serves as a valuable resource for design students artists, and visual communicators in various contexts.

Culture 2023 The Brand Identity Book Illustration Print Art & Design Education Politics Black Gold Green Grey White Yellow Editorial Gradient Coated Paper Uncoated Paper Sans Serif Serif Condensed

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