How did Blok Design turn circles into P360’s brand foundation?

P360 has spent over two decades building a reputation as procurement specialists who understand that memorable hospitality projects require viewing the full scope – the complete 360 degrees of strategic vision. Working across hotels, real estate, restaurants and interior design, the Toronto-based team transforms procurement from a transactional service into a creative partnership that seamlessly manages every detail while maintaining sight of larger objectives. When the company decided to look towards the future whilst honouring their established foundation, they approached Toronto-based Blok Design to create an identity that would reflect their distinctive approach to the industry. The resulting rebrand centres on a deceptively simple yet sophisticated concept – the circle as both essential form and conceptual foundation for the brand’s holistic vision. Through a strategic workshop, Blok Design distilled P360’s mission into a singular phrase that became the project’s guiding principle. “To seamlessly craft and facilitate a shared vision by design,” explains Vanessa Eckstein, Founder & Creative Director of Blok Design. “This clarity helped to guide our design process, opening things up and allowing us the space to play, while simultaneously providing focus and a reminder to keep bringing things back to the essentials.”