How ena.supply built a template business that treats motion as a creative catalyst, not a shortcut

In a template market saturated with generic solutions, ena.supply has carved out a distinct position by treating templates as creative tools rather than shortcuts. Founded by Cris Kougioutas, who honed his craft across branding and motion design for clients like Nike and the BBC, and Jake Mueller, who transitioned from Fortune 500 marketing into creative development. Their After Effects motion templates and Framer web templates have found favour with designers, studios and agencies seeking visually refined foundations that don’t compromise on flexibility. Having made the leap from client work to focus entirely on ena.supply, they’re now expanding into new territory with the upcoming launch of Arqé, an AI image library designed to challenge the generic stock aesthetic. In this conversation, they unpack their approach to creating templates that solve specific needs without getting in the way. TBI: Hi Cris and Jake, how are you both? ES: We’re doing well, thanks! It’s great to be back. We always appreciate the thoughtful lens you bring to the design space, and we’re excited to go a bit deeper this time.