How to choose the right clients and projects for your studio, with IYA Studio’s Matt Cottis 

When a potential client approaches IYA Studio, Creative Director Matt Cottis tells us that, whilst he keeps things as flexible as possible, he considers personality, sector and project type to be key factors. He’ll also consider if it will do good in some way, and if the studio will find it interesting. But perhaps most importantly, the timeline and budget have to work for them. When it comes to compatibility, Cottis says, it’s vital that everyone gets on. “We've learned from past experiences that if there is a constant clash within the relationship it never leads to a successful project,” he notes. “We’re fully aware it may not just be the clients’ side – sometimes people just don’t click!” Enthusiasm for meeting up in person is always a good sign, showing that they’re equally keen to see if there’s a good connection between the two parties. “It feels like the best way to really get to understand how we’ll work together and having that close connection with a client is an integral part of a project’s life cycle. If we all understand, like and respect each other, this makes it easier to manage any bumps along the way,” he explains. Following on from this, Cottis says smiling and laughter are also helpful signs for a good connection. “It sounds a bit odd,” he admits, “but when people feel comfortable and relaxed then these positive interactions can reinforce a relationship you’re about to embark on.”