How Velvele’s nostalgic approach helped Un Posto become Turkey’s leading focaccia destination

Un Posto has established itself as Turkey’s first brand dedicated exclusively to focaccia, bringing authentic Italian street food culture to İzmir with a singular focus that sets it apart from competitors. The focacceria's identity, crafted by Milan-based studio Velvele, draws from genuine Italian references while avoiding the tired visual clichés that often plague Italian-themed restaurant branding. “Un Posto wasn’t our first collaboration with this client – we’ve worked together across food, beverage and entertainment projects for over a year,” explains Çağıl Aygen, Creative Director at Velvele. The brief called for a complete brand universe encompassing strategy, naming, packaging and social media that would capture Italy’s essence while standing out in İzmir's competitive food scene. Velvele’s approach centres on what Aygen describes as embracing familiarity without falling into overused tropes. The studio referenced authentic Italian inspirations including beachside umbrellas from Portofino and typography found on small-town storefronts. This research informed their signature bold slogans – ‘Autentica specialità,’ ‘Ricetta originale,’ and ‘Buona per tradizione’ – which appear prominently across awnings and brand materials.