How&How’s brand for One Green Bean reflects the company’s professional and playful identity

International media specialists, and owners of an incredible company name, One Green Bean have enlisted the help of Lisbon and London-based design studio How&How for the creation of an exuberant identity that reflects the character of the company, and the scale of the projects they’re involved in – working for the likes of Nike, Virgin Atlantic and Dominos. Applied across both the digital and physical touchpoints of One Green Bean, How&How exercised an elementary but intelligent spring motif throughout, referencing the company’s core principle of being two steps ahead of the rest. Culminating in a series of springs, that are either bouncy and curly to reference One Green Bean’s characterful side, or angular and stark to reference their innate professionalism. In tandem with the playfulness of their springs, and a refreshing mint green colour palette, is the use of Roba High Bold as the prominent typeface. Immediately recognisable, Roba High is seldom used as successfully as it is applied in One Green Bean’s identity; using the quirk of the typeface to its advantage, without drowning the brand in overtly idiosyncratic layouts. The peculiarity of the typeface alongside its stark construction also innately plays into the dual personality of the brand; being itself similarly sincere and abundant in character.