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US BRANDING STUDIO

Hug by Adam Lowe

by Adam Lowe ·

New York based designer Adam Lowe has created the brand identity of handmade knitwear brand, Hug. The identity pairs melodramatic photography with a theatrical tone of voice to deliver a caricature of the hopeless romantic. Earthy tones and a custom typeface create a cozy and welcoming vibe that matches the brands warm and bespoke aesthetic. Adam Lowe

Fashion 2019 The Brand Identity Identity Packaging Print Sans Serif Serif Brown Copper Green White

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Hug by Adam Lowe brand identity by Adam Lowe - Visual 0 Hug by Adam Lowe brand identity by Adam Lowe - Visual 1 Hug by Adam Lowe brand identity by Adam Lowe - Visual 2 Hug by Adam Lowe brand identity by Adam Lowe - Visual 3 Hug by Adam Lowe brand identity by Adam Lowe - Visual 4 Hug by Adam Lowe brand identity by Adam Lowe - Visual 5 Hug by Adam Lowe brand identity by Adam Lowe - Visual 6 Hug by Adam Lowe brand identity by Adam Lowe - Visual 7

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