Hungry and curious, Colorblind Studio’s appetite for fresh challenges is the secret to its evolution

At Colorblind Studio, founder Octavian Belintan is constantly pushing the team and their creative horizons. Their body of work speaks to this truth – since it was founded in 2015, Bucharest-based Colorblind has created identities for a four-star hotel, a sushi delivery shop, a big IT retailer, developed packaging for a hard seltzer, created a display typeface and also whipped up backdrop animation for a fashion show. A part of what lends the team this ability to flex their creative muscles no matter the scope of the project at hand is their dedication to “approach challenges with a mindset of “I haven’t done this yet” rather than “This is impossible”,” says Belintan. To get a deeper look at the practice and its inner workings, we sat down with Belintan to discuss why accepting failure is integral to making the work they do, how their appetite for more complex projects is growing, and how the success of the studio hinges on the prowess of a “hands-on team of highly skilled creatives who take deadlines seriously,” he adds, “but never more seriously than our health.” RB: Hi Octavian, how have you been lately? OB: Hey Ritupriya, I am back at the office after some weeks of travelling and really struggling to concentrate on what needs to be done, not on what I want to do. How are you?