Hymn’s Shareman identity makes property technology feel human

Property technology tends to announce itself through a particular visual vocabulary. Cold grids, abstract building silhouettes, key icons, dashboard interfaces – shorthand that prioritises systems over the people who actually live within them. For eeproperty, a Swiss PropTech company building an ecosystem of connected services for residential buildings, this conventional approach posed a problem. Their platform automates everything from shared laundry room payments to EV charging to solar energy billing, but the people using these services range from tech-comfortable young tenants to elderly residents sharing a laundry room. The visual language of infrastructure wouldn’t serve them. Lausanne and Zürich-based branding agency Hymn was brought in to develop Shareman, a brand within eeproperty’s broader ecosystem that would unite these diverse services under a single, human-centred identity. The challenge sat at an interesting intersection: create something technologically credible enough for building managers deploying the system, yet warm enough for the grandmother navigating a touchscreen in the basement. The process began with what Founder Alexandre Henriques describes as a full brand DNA exercise. A dedicated task force including key stakeholders from eeproperty completed individual online questionnaires before coming together for collaborative workshops. These sessions moved through vision, mission, values and positioning, but the work that shaped the final identity happened when the team shifted focus to emotional territory. “By exploring how Shareman should feel, behave and appear, we naturally arrived at the idea of Shareman as a benevolent companion: a brand that is supportive, reassuring and close to its users, guiding them with empathy and trust throughout their journey,” Henriques explains.