Hype Type Studio reflects on 25 years of good work for good people

Twenty-five years in, Hype Type Studio has a simple way of describing what it does: make good work for good people. Led by Founder Paul Hutchison and Design Director Ross Burwell, the Los Angeles-based practice has built a client list that includes NASA, Sonos, Patagonia and Vans – all while staying deliberately small. Their new website marks a moment to reset, presenting a clearer snapshot of where the studio stands after years of heads-down client work. In our conversation, Hutchison and Burwell told us what ‘system-driven’ design actually means, why small teams often suit large organisations better than big agencies, and how staying curious about music, skateboarding and fashion keeps their work tuned to culture. TBI: Hey Paul, hey Ross! How are you both? HTS: Doing well, thanks. It’s been a busy start to the year with a lot of projects moving at once, but in a good way. We’ve been deep in both studio work and getting the new site over the line.