‘I am Rives / Je suis Rives’: Arjowiggins collaborate with BVD to celebrate their French classic

Carrying huge brand equity across the globe, Arjowiggins’ Rives is a prestigious and versatile range of papers. Named after the French town in which it was first created, the range boasts a worldwide reputation for its understated textures; the eight felt-marked and micro-embossed finishes that form the Rives collection are inspired by fashion and fabrics, from the contemporary to the traditional. Rives Dot, for example, is characterised through its understated geometric texture of fine dots, reminiscent of the concrete of the urban landscape, or the breathable mesh of contemporary sportswear. Meanwhile, Rives Tweed finds inspiration in the closely woven traditional Scottish fabric, opting for a discreet stitched effect that mimics the warp and weft of the woollen fibres. These examples, among others in the collection, have no equivalents anywhere else in the paper market. To celebrate the range, Arjowiggins have collaborated with Stockholm-based strategic design agency BVD on a promotional tool and campaign that shed light on the exceptional quality of Rives, whilst capturing, in all their tactile glory, the contemporary design possibilities of the collection. The printed tool, exhibited within a compact and beautifully designed A5 box made with Rives Dot, brings together a set of 10 cards and two posters that showcase the eight different papers in the Rives range.