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US BRANDING STUDIO

62 in-depth conversations with graphic design’s very best, introducing The Interviews: Volume Two

by Studio Ground Floor ·

Collections. Compilations. Archives. Indexes. Directories. Lists. All things we love here at The Brand Identity. And all words that could be used to describe our new book, The Interviews: Volume Two. Just like its predecessor, Volume One, we have collated, curated and compiled a selection of our interviews with some of the world’s best graphic designers, studios and type foundries into a collection that is intended to be utilitarian, timeless and educational. Bigger and better than before, Volume Two is nearly double the size of Volume One; containing 62 conversations across its 636 pages. Each interview, originally from 2019-2021, goes in-depth into world-class projects, the process behind them and the DNA of the design practices themselves. On top, brand-new reflections detailing how each creative or company has evolved between then and now are included. These conversations have proved to be a snapshot from a fixed period of time. They document transitions before, during, and after the throes of COVID-19-enforced lockdowns. They document lifestyle changes. The shifts from full-time to freelance. Going solo, building, growing, staying, leaving, collaborating. And capture the shifts and innovations within design. Variable and experimental typefaces, Slack, Notion, Zoom, ChatGPT, Midjourney. They also serve as a record of the challenges and triumphs, particularly in a time where everyone was forced to face the difficult unknown. As Human Resources’ Kurt Green puts it in the book’s final interview: “That’s scary to think all this bullshit has been nearly two years.”

Culture 2023 The Brand Identity Book Print Art & Design Education Black Green White Editorial Minimalist Justified Plastic Uncoated Paper Monospace Serif

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