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US BRANDING STUDIO

The Edit: five new projects including ACC by An Open Understanding

by An Open Understanding ·

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Specialising in bespoke carpentry, ACC work alongside architects to develop every aspect of the woodwork within a construction project, from sourcing materials from sustainable sources to design, planning and execution. Their visual identity, which was produced in close collaboration with Amsterdam-based studio An Open Understanding, is led by a characterful wordmark set in Domenico Barreto’s Evangelion – a Wim Crouwel-inspired display typeface that’s equally reminiscent of craft and construction. Ranging from black to white to brown, the colours palette was derived from the architecture of ACC’s home in the coastal English city of Brighton, as well as natural wood textures and colour theory. The attention-grabbing wordmark is fittingly accompanied by a far more supportive companion – Helvetica Neue – which as described by An Open Understanding’s James Kirkup, “just worked.” Radix is a software system that runs and tracks experiments, maximising efficiency within laboratories and reducing the time scientists spend with physical equipment. With backing from MIT’s ‘tough-tech’ incubator The Engine, Radix approached San Francisco-based design studio Landscape for help defined their brand, strategy and digital presence. Their solution combines pragmatic typography with fluidly-moving abstract forms, aiming to illustrate the functionality and seamlessness of Radix’s largely invisible software system.

Food 2021 The Brand Identity The Edit 3D Bag Bottle Business Card Identity Label Logo Motion Packaging Print Wordmark Alcohol Manufacturing Science Technology Wine Black Blue Brown Green Orange Pink White Yellow Cartoon Elegant Pattern Shapes Glass Uncoated Paper Sans Serif Bold Condensed

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