The Edit: five new projects including Ample by Studio 2br

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. After identifying that it’s not just the construction industry that needs their generators, but hospitals, schools and festivals too, UK-based supplier Ample turned to London-based Studio 2br for help with their brand; aiming to avoid confusing technical jargon and make their products more appealing to the everyday consumer. Through their research, Studio 2br found that all of Ample’s customers share the same requirements: expertise, accessibility and reliability; resulting in a solution that focuses on attention-grabbing simplicity and vibrance. At its core is a playful double ‘m’ ligature reminiscent of an electrical current, as well as an energetic pattern of symbols derived from those often found on electrical devices and batteries. Based in the Canadian city of Edmonton, CannaLab is a cannabis dispensary aiming to change the traditional ‘stoner’ stigmas found in the industry in favour of a more educated approach. Their identity, created by Melbourne-based Control Studio, brings scientific language into the fray in order to communicate an elevated position and understanding of the once illegal (in Canada) product. Their concept culminates in the brand’s wordmark, which elegantly combines serif and sans serif in the form of Lovelace and Mint Grotesk. The typography is supported by a graphic icon that combines a traditional marijuana leaf illustration with a grid inspired by the periodic table; once again referencing CannaLab’s scientific positioning.