The Edit: five new projects including Aver by Point Studio and Barns Furr

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Born from a love-hate relationship with living and working in a city, Aver produces high-end CBD oils and drinks that aim to “return people to a state of balance in their hyper-connected lives”. Point Studio and Barns Furr, both design studios based in London, worked together to develop a fitting visual identity, website and packaging solution for the brand. Their resulting design system focuses on a core concept of balance, indicating Aver’s desire to restore order between work and life in our hectic lives. Layouts represent the concept through an expressive system that sees typography and imagery balance seamlessly across the available canvasses. Aiming to craft an aesthetic reflective of city life, the studios chose Colophon Foundry’s Mabry as the brand typeface, stating its “architectural, urban and unapologetic” feel as the main reason behind its selection. Primarily used in uppercase, the typeface is combined with a versatile colour palette derived from the mood of the products, such as orange for the energy of ‘Boost’ and blue for the relaxing nature of ‘Calm’. Conceptualised, curated and art directed by Anna Gardère and Raphaëlle Bellanger, KIDZ is a celebration of the upcoming generation of young creatives in the form of a hardcover publication. Each assigned with a double-page spread and no specific rules, all 50 of the contributing creatives were given carte blanche to express their aspirations and singularity. Working under the direction of H5, fellow Paris-based studio Fire Work defined the book’s editorial concept and layout, making sure to “create a link and graphic consistency between the universes of different artists”. The all-white, blind-debossed cover perfectly captures the carte blanche concept, with Lineto’s LL Akkurat selected as the typeface for its “timeless, neutral but not hidden” aesthetic. Purchase the book here.