The Edit: five new projects including Bayntel by Tiffanie Mazellier

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Bayntel allows companies to express their potential through strategic analysis of their audience by using a predictive model. Tiffanie Mazellier, a freelancer based in New Caledonia, designed Bayntel’s identity to reflect values of reliability, safety and precision. The visual language of simple geometric forms makes complex analytical data easier to digest. Busaba, the Thai restaurant group, has a new brand strategy and identity thanks to London-based creative agency Paul Belford Ltd. They were briefed to create an identity rich in meaning, reflecting Busaba’s founding Buddhist philosophy. The logo represents a flower, alluding to the fact that ‘Busaba’ can mean ‘flower’ in Thai. It also references the shape of the gerbera flowers that greet guests in every restaurant. In Buddhist teaching, they symbolise impermanence and serve as reminder to live in the present moment.