The Edit: five new projects including Bespoke by Alphabetical

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Bespoke is a customer loyalty service offered by Landmark, Hong Kong’s most prestigious shopping centre. It provides “unparalleled privileges and extended personalised services” such as access to a high-end salon, exclusive event invitations and access to complimentary valet parking. London-based agency Alphabetical created Bespoke’s visual identity, focusing on personalisation as a core value. Through a custom software system, each member is given an individual binary pattern, which is required to access their privileges. The sans serif wordmark contains six gold strands, representing the six privilege tiers offered by the service. It’s accompanied by a custom bilingual typeface, which has DNA-like fibres integrated within selected letterforms. Funworks is a part creative agency, part consultancy located in Oakland, California. Voted Ad Age’s Small Agency of 2018, they’ve gained over 20 years experience creating campaigns for companies such as ESPN, Ubisoft and Pandora. San Francisco-based studio Play revamped their identity with a sophisticated logotype and illustrative visual language that captures their ability to bring together ‘fun’ and ‘work’.