The Edit: five new projects including Circula by Fiction

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Circula is an expense management app based around intelligent automation and straightforward user journeys. They have a simple ambition “to make people’s lives easier by saving them the only irreversible value in the universe – time”. Sofia and Berlin-based agency Fiction was invited to design Circula’s identity in line with the app’s launch. According to Fiction’s personality slider test, Circula see themselves as one-part mass-appeal, one-part rebel. This informed the direction of the identity – rich pastel colours, sporadic geometric forms and to-the-point messaging referring to the app’s time-saving benefits. The introduction of the curvy and highly-legible Sharp Grotesk as the primary typeface gives Circula an inviting and familiar presence, completing a clear and direct visual language. Status Machine is an online technician that helps to find the cause of visual bugs on WordPress websites, as well as offering SEO, content quality and security services. Monozygote, a design studio in Montreal founded by twin brothers Israel and Micael L’Italien, developed Status Machine’s visual identity. To capture the analytic nature of their work, the studio created a system around the plus and minus symbols. The plus is used to define a functioning or repaired system, while the minus represents issues or warnings. The symbolism and typography are accompanied by a vibrant colour chart, designed to go hand-in-hand with positive or negative alert messages.