The Edit: five new projects including déjà by Milk

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Aiming to create healthier, more sustainable diets for our pets, New Zealand-based pet food producer déjà turns unsold human-grade meat from supermarket delis into nutritious treats for our four-legged companions. Made in collaboration with grocery behemoth Foostuffs New Zealand, déjà’s products reduce food waste, follow strict safety protocols and utilise advanced production processes. Auckland-based creative studio Milk designed déjà’s visual identity and packaging to reflect the vibrant and endearing personalities of our pets. By using just a few graphic ingredients, the identity system is as reductive and essential as the products themselves. Revolving around a striking custom condensed typeface, Max; a characterful serif wordmark; a minimalistic colour palette; and a series of whimsical illustrations, the identity successfully avoids the typical clichés associated with sustainability-led companies. The Climate Group, one of the world’s leading brands in the battle to halt climate change, is campaigning for a world with net-zero carbon emissions by 2050. To achieve that goal, they’re working with businesses and government leaders in an attempt to spark action and drive real progress. Asked to refresh the Climate Group’s identity, London-based agency Human After All devised a system that revolves around the statement ‘To Drive Climate Action. Fast.’, following workshops and interviews with more than 70 employees. A flexible circular mark, known simply as the ‘climate symbol’, acts as the distinctive core of the resulting identity system. The mark behaves as the glue between the multitude of sub-brands within the Climate Group’s hierarchy, playfully changing in pattern across static and moving applications.