The Edit: five new projects including Denada Sugar Free Ice Cream by Jo Cutri Studio

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Denada Ice Cream was established in 2017 by three Australians with a passion for good food and a commitment to living a healthy lifestyle. Their sugar-free ice cream is made from completely natural ingredients, making it practically guilt-free without losing any of its creamy and silky indulgence. Denada translates to ‘it’s nothing’, so, just like the product itself, the visual identity by Jo Cutri Studio is stripped back of any additives. Through the design process, the studio deeply considered how the entire range would look on the shelf, not just as individual tubs. Inspiration and research covered everything from interior colour design trends to retro Japanese medical packaging. Once a strategy was in place, they experimented with dozens of colour combinations until the packaging looked as delicious as the ice cream. The Musée d’art contemporain de Montréal, or MAC Montréal, has brought the work of local and international artists to the heart of Montréal’s Quartier des Spectacles since 1964. At the beginning of 2020, the museum celebrated its collection of artworks that had never been unveiled to the public through an exhibition titled ‘MAC Collection’. For the exhibition’s identity, local studio Caserne obscured a series of bold messages with oversized geometric forms, hinting at the sense of discovery that will occur for visitors.