The Edit: five new projects including Dirty Labs by Mast

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. In the early stages of 2020, Denver-based design studio Mast worked with Dirty Labs to devise the identity and packaging system for their revolutionary laundry detergent. 99% biodegradable and biorenewable, their enzyme-based formula does away with the harmful chemicals that are present in the majority of mainstream brands. Mast’s solution takes advantage of Dirty Labs’ characterful name, balancing seriousness and fun through a combination of straightforward typography and expressive geometry. With the formulation so central to the product itself, geometric patterns wrap around the packaging to visualise the enzymes at work; adapting in size and arrangement across canisters, boxes and online. Dirty Lab’s symbol is constructed from six overlapping pieces, creating a flower-like shape in its negative space to subtly represent their commitment to green cleaning. Located in San Diego since 2016, Bing Haus serves coffee, drinks and desserts and aims to be a space for customers to slow down, rest and find a sense of community. Looking for a holistic solution to their brand representative of their values, they commissioned multidisciplinary designer and photographer Meiwen See; who in turn prospered with a blend of clean typography and personable illustration. Adopted from an existing typeface, her custom sans serif logotype is paired with the store’s name in Korean as a subtle nod to its owner’s heritage. See’s retro monoline illustrations add a layer of charm to the refined typographic approach; while earthy colours add sophistication as a reflection of the store’s dark green and wood interiors.