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US BRANDING STUDIO

The Edit: five projects including Be Disobedient by Tim Tijink

by Tim Tijink ·

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Ana Paula Alves’ 15-year career in the fashion industry has allowed her to gather extensive research from every corner of the world. Now settled in Buenos Aires, she’s pumping her comprehensive knowledge into denim consultancy programmes, worldwide research trips and thematic meetups through her new venture, Be Disobedient. The company’s identity was designed by Dutch art director Tim Tijink to appeal to fashion-focused individuals in a simplistic yet powerful way. The typography is playful, but intentionally clear enough to communicate Be Disobedient’s slightly unusual name. Colours and photography are bold and expressive, coming together with the typography to form a confident and friendly identity system. BIAS is a British fashion brand that makes silk slip dresses in limited edition patterns and seasonal colours. Each design is produced as part of small, numbered run, so once they’re gone, they’re gone. London-based brand consultancy Y Wilson created BIAS’ visual identity, combining colourful paper stocks and foils in order to compliment the dresses. These tactile print finishes form part of a small printed folder that accompanies each and every order.

Food 2020 The Brand Identity The Edit Advertising Box Business Card Hangtag Identity Logo Packaging Poster Print Tub Wordmark Art & Design Cannabis Coffee Fashion Black Blue Green Orange Pink Purple Red Silver White Yellow Elegant Emboss Linework Shapes Plastic Uncoated Paper Sans Serif Serif Bold Italic

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