The Edit: five new projects including Drunk Pizza by Chris Thorpe Design

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. A concept developed by New York-based designer Chris Thorpe, Drunk Pizza is a fast food stop dedicated to the ‘after-hours athletes’ that go unapologetically and fearlessly searching for a late-night slice. In exploring the concept visually, he decided to couple the iconic ‘New York slice experience’ with the quintessential New York attitude. At the core of Thorpe’s work is the charming brand mascot, or “the inebriated pizza slice” in his words, which was illustrated to represent “the mindset of the average tired and hungry patron who would find themself gorging on hot bread and cheese at 4am.” The illustration is combined with vintage typography, and a ‘sauce’ inspired red; with each element coming together in a multitude of eclectic arrangements to capture the look and feel of a 1970s pizza parlour. Located in Saudi Arabia, CRACK is a fast food restaurant serving up crispy fried chicken and hamburgers with a bunch of ‘spicy humour’. With a visual identity designed by Mexican designer Karla Heredia, including illustration and packaging, CRACK conveys a light-hearted sense of togetherness and comfort through bright colours and straightforward, warming typography. Heredia tells us that she wanted to evoke the “feeling of neighbourhood, where you get together with your lifelong friends to hang out and enjoy the moment.”