The Edit: five new projects including eyesprint by HammerAlbrecht

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. eyesprint is a one-women PR agency that operates in the sports industry. They help brands and professionals from all backgrounds tell their story. eyesprint is always there, ready to capture the moment, spread it, and spark emotion. These moments can be your average everyday escapade, or world records and daring goals the world has never seen before. eyesprint’s visual identity, by Vienna-based studio HammerAlbrecht, is always in motion, never standing still and always unexpected. It revolves around a kinetic version of the logotype that responds to movement in digital formats and plays with perspective in print. Scale AI is a catalyst. Their objective is to accelerate the application of artificial intelligence for supply chains, fund industry-led projects, trigger industry collaborations and teach the latest AI technologies. Before doing so, they must convince large Canadian companies to embrace AI. Sid Lee, a creative agency with six offices around the world, was brought in to make it happen through a new brand strategy and visual identity. Their solution is all about scale, representing the different possibilities within a thriving AI ecosystem through line patterns of varying widths and consistencies.