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US BRANDING STUDIO

The Edit: five new projects including Faberlic Bioglow by Redo Bureau

by Redo Bureau ·

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Established in Russia in 1997, Faberlic is a decade-spanning brand with its fingers in many pies; from skincare and makeup to clothing and homeware. Making its way into their arsenal in 2021 is Bioglow – a mass-market line of skincare products built around Vitamin C as its core ingredient. Taking on the job of designing Bioglow’s identity and packaging system, international studio Redo Bureau chose to focus on its primary selling point; embracing the bright orange most commonly associated with the vitamin in question. The colour is complemented by a positive, tongue-in-cheek approach to messaging inspired by billboard advertising; aiming to further reinforce Bioglow’s attributes. “We used the humanistic Big City Grotesque and Bodoni-inspired Kazimir fonts to create this energetic city vibe,” Redo Bureau tell us of their choice of typefaces, adding that the “contrast between the weights and styles helped us create a dynamic and transparent way of conveying the marketing messages.” Founded in 2021, the Stauffer Center offers courses taught by internationally recognised artists for soloists and ensembles specialising in string instrumentation. Its home – the Italian city of Cremona – is where violin-making began, earning it a reputation as the ‘city of violins.’ Astrid Stavro and her team at Pentagram crafted the identity for the Center upon its opening; aiming to reflect its vision for the future while acknowledging the city’s historical significance. The centrepiece of their solution is a typographic system hinting towards the instruments at Stauffer’s heart. Devised from the base of classic sans serif Neue Haas Unica, a series of delicate inline letterforms are cleverly constructed from four lines to represent the four strings of a violin, viola, cello and double bass.

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