The Edit: five new projects including Fedrigoni by Pentagram

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Renowned paper producer Fedrigoni have undergone a facelift courtesy of multinational design studio Pentagram, under partner Harry Pearce, further developing the work of London-based design studio Graphic Thought Facility, who redrew Aldo Novarese’s 1968 typeface Forma for the company’s Paper Box. Recognising the success of Graphic Thought Facility’s brand update, from its confidence and impact to the reference of Fedrigoni’s Italian heritage, Pentagram further developed a bespoke version of Forma – this time customising David Jonathan Ross’ modern interpretation, Forma DJR. Used in two weights, the typeface has become the hero of the brand, boldly emblazoned across printed matter and digital spaces. London-based design studio DixonBaxi have gone big with their rebrand of North American streaming service Hulu, unifying all arms of the company to create a cohesive platform for their millions of subscribers – proudly referred to as ‘One Hulu.’ Working with a series of global design principles to develop the identity, advertising and strategy, DixonBaxi have crafted a warm and phenomenally comprehensive brand, whilst ‘doubling down’ on Hulu’s distinctive green hue.