The Edit: five new projects including The Fish And Chips Shop by Jordi Masdeu

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. The Fish and Chips Shop was born after a group of hungry friends were heading home from a night out in Barcelona and couldn’t find a single restaurant serving the classic English dish. They now have five restaurants across Barcelona that produce arguably the best fish and chips in the city. The branding, by local agency Jordi Masdeu, conveys a friendly energy through a seaside-inspired display typeface and a set of cheeky illustrations by Isaac López. Más Allá is an independent bookstore in downtown Puebla, Mexico that specialises in art books and experimental publishing. Its top floor houses an art gallery for young artists and designers. Más Allá roughly translates as ‘beyond’. The name is a tongue-in-cheek reference to heaven and hell, but also the unexpected. Local design practice ILVZ Estudio, who also has a New York office, branded the store with an abstract graphic language inspired by zine culture.