The Edit: five new projects including G2K by CRU

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Based in Germany, Egypt and Mexico, G2K is a technology and data company operating in the field of hazard detection. Through their innovative AI-powered software platform, Parsifal, they are able to control aggressive fans in sports stadiums, maintain safety in factories, and detect imminent danger everywhere from doctors offices to major transportation hubs. Aiming to create a bold identity for G2K representative of their cutting-edge technological developments, Berlin-based brand consultancy CRU found inspiration in the work of Wim Crouwel and The Designers Republic, as well as Stanley Kubrick’s 2001: A Space Odyssey. At the core of the resulting identity is Good2Type, a brutalist custom typeface that, as told by CRU co-founder Jan Erlinghagen, is “most unusual in this field of industry and transports the boldness of the whole company.” With the typeface leading the way alongside a futuristic collection of dots and glyphs, the brand finds itself applied in a striking combination of black, white and red, which Erlinghagen explains was created to “stand out from G2K’s competitors which mostly use blue and greenish palettes.” Located in Vilnius, the Lithuanian capital city, ROCKIT is a co-working space created specifically for the country’s leading financial technology companies and sustainability innovators. Delving into ROCKIT’s role as a vibrant ecosystem for networking, expertise and cooperation, locally-based Andstudio designed their identity to portray an active, dynamic and trustworthy community. Thanks to its sharp geometric forms, the resulting visual language is systematic and robotic, yet illustrates a human edge with its warm serif typography and daring colour combinations. The undoubted stars of the identity are the dynamic background patterns, which traverse every application, stretching and moulding to fill every format and layout expressively.